Hotel Revenue Management – A Critical Literature Review
نویسندگان
چکیده
منابع مشابه
A Discrete Stochastic Approach to Hotel Revenue Management
A linear programming model has been presented for finding an appropriate planning in order to maximize hotel revenue. In this model, a special planning horizon has been considered that includes several busy days of a year. There are several reservation periods that may start a few months earlier. Each period of reservation may have different prices and so result different incomes. Hotel custo...
متن کاملa discrete stochastic approach to hotel revenue management
a linear programming model has been presented for finding an appropriate planning in order to maximize hotel revenue. in this model, a special planning horizon has been considered that includes several busy days of a year. there are several reservation periods that may start a few months earlier. each period of reservation may have different prices and so result different incomes. hotel custome...
متن کاملRelationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers...
متن کاملA proposed Decision Support Model for Hotel Revenue Management
Revenue Management (RM) is a technique that applies economic principles to system variables in order to maximize revenue. The focus of hotel RM, as perceived by most hospitality practitioners and researchers, is room revenue maximization. Available software products do not use any high level information and do not use sophisticated prediction models. In this paper we propose a conceptual RM mod...
متن کاملA Comparison of Forecasting Methods for Hotel Revenue Management
The arrivals forecast is one of the key inputs for a successful hotel revenue management system, but no research on the best forecasting method has been conducted. In this research, we used data from Choice Hotels and Marriott Hotels to test a variety of forecasting methods and to determine the most accurate method. Preliminary results using the Choice Hotel data show that pickup methods and re...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2011
ISSN: 1556-5068
DOI: 10.2139/ssrn.1977467